skylark design
Final Brand and Wordmark

Sujeo

The Client: Renowned Madison-area chef Tory Miller and his business partners asked me to create an entirely new brand for their latest venture, a Pan-Asian-inspired restaurant.

The Project: My first task? A name. After  hours of research and discarded drafts, I suggested Sujeo, which is Korean slang for the utensil set of two chopsticks and one large spoon. The name and logo reflect the restaurant’s focus on Pan-Asian comfort food and are a nod to Chef Miller’s Korean heritage. 

Final Brand and Wordmark

Final Brand and Wordmark

Initial Concepts

Initial Concepts

Many rounds of design resulted in several well-realized options that were ultimately rejected in favor of the final sleek and streamlined design. Some of these earlier options can be seen below.

Sujeo-Lantern-01.png
Sujeo-badge-01.png
Sujeo-Stamp-01.png
Gift Card & Menus

Gift Card & Menus

Once a logo and wordmark were settled, it was time to develop the menus and other corollary items, including gift cards. Some of this work can be seen below,

Gift Card Options.png
Sujeo-Menus-Website.png